B2b tech PR agency Coworc has become the latest signing to growing global partner network, Convoy, providing additional reach and support for international brands in the LATAM region.
Headquartered in Buenos Aires, Coworc specialises in helping technology companies tell their stories across Latin America through authentic and quality content. The agency offers PR, marketing strategy and content marketing services to a client list that includes the likes of Genesys, AppsFlyer and LEGO Education.
B2b tech PR agency Coworc also brings an additional element to the table – its ‘Red PR’ network – which delivers coverage across LATAM through members based in Chile, Peru, Colombia, Mexico and Brazil. Founded by former journalists, members know what local media want and how to deliver content in the most engaging way.
Nicolás Falcioni, co-founder and partner at Coworc, said: “We are excited to join Convoy and help extend the network’s presence in Latin America. We believe our entrepreneurial spirit and collaborative work philosophy will fit perfectly with our new partners. We are looking forward to collaborating on projects and sharing our vast experience of helping tech companies develop communication strategies for LATAM.”
Rob Ettridge, the lorries’ COO and Convoy lead, added: “By signing Coworc, we are extending Convoy’s profile and reach in LATAM. Successful PR and marketing in such an extensive and diverse region requires first-hand expertise, which is what Coworc has in spades. It is ideally placed to support our existing partners in Latin America, IMS Marketing and Sing, and will be a valuable addition to the global Convoy team.
If you’re looking to launch an international campaign, or if you’re an agency that wants to join the Convoy network, get in touch at firstname.lastname@example.org.