The leading global platform for mobile advertising attribution & marketing analytics sets foot in the region. With its state-of-the-art technology, AppsFlyer audits more than 4 billion dollars a year in mobile advertising investments in real time. In Latin America one of their main customers is OLX Brasil.
Buenos Aires, May 2016. AppsFlyer [http://www.appsflyer.com ], the leading company in mobile advertising attribution and marketing analytics has announced the opening of new offices in Buenos Aires, as part of their expansion process in Latin America. The company also appointed Daniel Junowicz as Managing Director for the region. During the last 2 years, Junowicz worked in the business development of AppsFlyer in China.
AppsFlyer is a worldwide platform that allows marketing experts, brands, app developers and advertising agencies to measure their mobile marketing campaigns through more than 1,900 ad-networks. It also provides information on the behavior and commitment of users in each application’s environment, customer life-time value, and data useful to measure the advertising return on investment.
As an official partner of Facebook, Google and Twitter, among other large advertising inventory providers, AppsFlyer offers neutral, objective criteria for mobile advertisers, showing full transparency in the source of each interaction with the ads.
With top clients such as OLX Brazil and other leaders of the digital environment who already use AppsFlyer to measure and optimize their mobile campaigns, data-based marketing experts of Latin America continue to adopt the latest analytics tools to improve their advertising efforts.
»Latin America is experiencing an exponential growth in mobile innovation and adoption. We see user permanence time increasing on a daily basis, surpassing all other forms of communication», said Daniel Junowicz, AppsFlyer Managing Director for Latin America. For this reason, marketers are changing their approach and becoming more sophisticated towards mobile marketing. The challenge for the different markets is often that there are different mobile app installation and use patterns, and so marketing experts must be wary of a variety of details, especially if their application is designed only for some of those markets».